Monday, February 14, 2011
Defending Doritos - Food Industry Quote of the Week
"Doritos is not bad for you... Doritos is nothing but corn mashed up, fried a little bit with just very little oil, and then flavored in the most delectable way."
-PepsiCo CEO Indra Nooyi
Ingredients - Cool Ranch Doritos:
Whole corn, vegetable oil (Contains one or more of the following: corn, soybean, and/or sunflower oil), corn maltodextrin, salt, tomato powder, corn starch, lactose, whey, nonfat milk, corn syrup solids, onion powder, sugar, garlic powder, monosodium glutamate (MSG), cheddar cheese (milk, cheese cultures, salt, enzymes), dextrose, malic acid, buttermilk, natural and artificial flavors, sodium acetate, artificial color (Including: Red 40, Blue 1, Yellow 5), sodium caseinate, spice, citric acid, disodium inosinate, disodium guanylate.
That looks exactly what I picture "mashed up corn and very little oil" to look like. How about you? No "mashed up corn" is ever complete without MSG, right? (If you don't know what MSG is click the link above!) That must be the "delectable flavor" piece. At this rate Doritos will make the vegetable group on the USDA Food Pyramid in no time.