Are you scared? If you are, good! According to findings published in the Journal of Consumer Research, the larger you perceive the threat of a given temptation (food, beverage, party, etc.) to your goals the less likely you are to indulge yourself.
Researchers found that when individuals exaggerated the amount of damage a temptation was to their goals the more likely they were to resist or limit their indulgence. So, in the case of a cookie, those with diet related goals estimated it to have more calories than it really did and viewed it as a larger threat than those not concerned with diet. Additionally, women exposed to pictures of fitness models, prior to receiving a calorie containing beverage, drank less of the liquid than those that looked at posters of nature scenery.
So, if you find your self 'partaking in goodness' a little too often, consider this. Those cupcakes... they just might "kill you until you die from it"!!!
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Intriguing indeed. I had never thought of it that way until I read this. I can definitely see how this would work. I shall be trying it as I have a very sweet tooth when it comes to desserts and treats. Thanks for the blog!
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